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“Words sell things. And if we haven’t clarified our message, our customers won’t listen…. Nobody will listen to you if your message isn’t clear, no matter how expensive your marketing material may be.” – Donald Miller – Building A Story Brand

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It’s not often we get a social media rock star like Joel to our shores. Joel has often spoken of his wish to visit Ireland, and through a conversation with TweetingGoddess Samantha Kelly who knows that lots would like to meet Joel while he is here, they’ve created an intimate gathering for his loyal fan base. With almost 1 million followers Joel has a huge knowledge of how to use Twitter, so he wrote several books on the topic. He is also an expert in Cryptocurrency, blogging and podcasting among other things. Joel says: ‘I’ve made many friends online through social media, so I couldn’t pass up the opportunity to

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Two Irish graduates are looking ahead with confidence, after their startup company’s product was showcased at a Wall Street summit for business leaders in March.

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Productivity is extremely important for startups, because they frequently operate on a limited budget and with limited resources. They also need to effectively manage their time, because most startups require a few years on average to start seeing significant profit that they can comfortably live off of. Here are some Lean tricks that you can apply to make the most out of your time, money, and resources.

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Denise Kennedy from Startups Marketing Mentor shares a list of books that promote personal and professional growth. Denise has over 20 years of experience in corporate roles running marketing and communications for international technology-driven companies.

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A lot of the necessary decisions will have already been made by the time you decide to go self-employed. You will know what sector you’re operating in, who your potential customers are and your business name. Here we provide a couple of tips for business startups that might not be so obvious. WHAT’S IN A NAME? You may have already chosen your business name, and hopefully it’s easy to say, memorable, and tells your customers what you do. Most businesses now have an online presence, which makes your name far more important. Businesses have a far greater reach than they once did. Your name will become a central part of your brand,

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How to Brief a Marketing Agency or Consultant When you reach out to an agency for help on a specific project they will ask you to supply them with a brief that they can analyse. Without this, it will be difficult for them to send you a detailed proposal that matches what you are looking for. Often, most small to medium-sized businesses do not have a briefing document “template” ready and waiting for you to use. So, what do you do? How do you go about drafting one? And where do you start? I have been in this situation in the early years of my career and I remember feeling helpless

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You know what you know – but you don’t know what you don’t know! So, employ a person to do the job and let them get on with it. When you start out it is not easy knowing when to hire someone to work for you when you are used to doing everything yourself. But, this can be an excellent way to expand your business. You know what you know, but you cannot know everything or do it all yourself. There comes a point where you need to hire someone to help and trust them to get on with it. Employing someone can be a tough job. If you hire

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Seo for Startups

Everyone wants the number one spot on the first page of Google. Competition is hot to get to the top of Google search rankings. This is a tough ask for the small business owner. Around 91% of people do not click past the first page of Google results to find what they want. Being on the first page is crucial to capture the interest of more potential customers. Getting your website to the top of the search results can be a complex equation to solve. Search engine optimization (SEO) and keywords are two key components but, to most business owners, this is a mystery. Here are some things you can

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Hi Folks.. It is hard to believe that the Startup Awards are now in their 7th year – how time flies when you are having fun! The Startup life can be a hard one so sometimes it is good to look back and take stock of the successes (as opposed to mulling over the inevitable failures). The Startup Awards like this site (Startups.ie) were born out of a passion for supporting and promoting entrepreneurship in Ireland. I launched Startups.ie 12 years ago (again hard to believe!!) when I first left the security of a well paid job to venture out into the unknown and set up my first Startup. I

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