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When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell the product for them. Traditional marketing and promotional plans for wholesalers included attractive and expensive point of sale displays to help ensure your product stands out on the shop floor. When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography.   Today’s Retail Marketing is Digital- Facilitate your Retailers Almost all of your retail customers today will have an

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Customer Value

A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

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Starting a Business Risks

  By definition, an entrepreneur is a person who is willing to take risks in lieu of a profit. Therefore, acknowledging and embracing risk is a fundamental aspect of starting a new business. There will always be a certain level of uncertainty that you will have to prepare for and deal with when you work on establishing a startup business. Anticipating Failure The temptation is to ignore these risks and move forward with a false sense of security mingled with irrational ambition. Such an approach will lead to inevitable failure. Once you enter the world of business, you put your name in an intense competition that will either get the

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  The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Denise Kennedy Communications Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not

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Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Denise Kennedy Communications Have you ever read an advert, a brochure, a webpage and felt totally confused, wondering what exactly that person was trying to sell? It’s most likely that the seller is just as confused as you are…Many small business owners launch without having developed a clear marketing strategy, key marketing messages and a communications strategy and action plan. The simple reason being is that they don’t know where or how to start. The result – wrong audience, wrong message, little to no engagement, little awareness, and subsequently no customers and no

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    Benefits of good cash flow management The overall aim of highlighting the issues mentioned above is to firstly make you more aware of your cash position which will ultimately help you to improve it. The ability to monitor your cash flow situation is hugely important when it comes to trying to get your business to thrive under pressure. By simply being able to follow good cash flow procedures your business will reap the rewards almost instantly when it comes to building and growing your company. Pay your debts Having a good cash flow situation will make the payment of debts easier. The ability to pay your bills on

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  This is the second in our series of blogs on Cash Flow – by Michael O’Brien of Big Red Cloud.   Leading on from Part one where you should have a clear understanding of the importance of cash flow, now we go to the next step and look at cash flow measurement. What we can measure, we can fix! Cash flow measurement Having the ability and know how to foresee your cash flow situation over the course of the coming months is something you should try and master. The better prepared you are, the less issues you will come across along the way. Get the basics right: Cash flow

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In the First of a 3 part series Michael from Big Red Cloud explains the importance of cash Flow for Startups…. The importance of cash flow is misunderstood by many business owners and managers with the result that many a profitable business actually goes out of business. It’s a hard concept to grasp: if I run a profitable business, how on earth could I go out of business. Read our three part series on cash flow and you’ll get a full understanding of cash flow and realise how profit is no guarantee of survival. It’s no coincidence that they say “revenue is vanity, profit is sanity, but cash is king”.

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    Like most components of a successful business, digital marketing requires some sort of cohesive, holistic strategy and a plan. Your Digital Marketing Strategy is your written plan that details when and how you will use the many available online marketing channels and resources to grow your sales or meet other realistic business objectives. Learn to build a well-prepared digital marketing strategy and plan, so you will have a controlled and manageable execution method of your online marketing initiatives and a path to capitalize on the available online resources. Without a solid digital marketing strategy, you will likely waste time and money chasing trends that never really contribute to your business in

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Here we take a look at what you need to know when employing staff for the first time, the common pitfalls, tax saving tips and Government schemes available. When you set up a company and it is your intention to employ staff, you must first ensure that you are registered for Employers PRSI with the Revenue Commissioners. It is now quick and easy to register online via the Revenue Online Service (ROS). When you take on that first employee it is important to get their P45 from their previous employer and then register them as your employee online. Once you have done this, Revenue will make available to you the

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