Startups.ie

Dave from Hidden Depth here, I just finished designing a great new site for Owen Fitzpatrick: Charisma.ie
Here is some info from Owen on the Charisma Bootcamp

Starting your own business in the modern business environment is no longer about how good your product is. It is about how good people think your product is. Of course, it’s important to ensure that you have good quality and service… but it’s vital you focus on how you present your brand and product line to the customer, to the world.

We consider the importance of a good website. For some, this is their sole way of representing their company to the world. But even when it isn’t, how you market yourself to others is of utmost importance. Many people spend a lot of time deciding on what their logo is going to be while missing the bigger picture. In order to win in this world, you have to stand out from your competitors, grab attention and appeal directly to the customers out there.

There are so many competitors around that we can no longer wait for them to hear via word of mouth. We must know what words mouths are likely to say about us. Whatever we say about ourselves is the starting point. That’s not just about your mission statement or values or promotional blurb… it is something that must be replicated continuously throughout the interactions you have with customers. from social media sites to your own website, your customer service to your sales people…. everyone needs to be on the same page.

Even more important, they must not only be consistent but also impressive. They must impress, captivate, engage customers at every level. This requires confidence. It requires an understanding of effective communication and persuasion. It requires charisma. I spend a lot of time working with organizations and individuals, helping them to become more charismatic. While some falsely believe that you are either charismatic or you are not…. a brilliant marketing campaign can instantly grab attention and appeal to the masses. It can engage the audience powerfully. So a business can improve it’s charisma by creating a powerful impression on it’s potential customers.

The Charisma Bootcamp is a four day course I am running in December where I bring a pitch doctor who has worked with Google and BBC, a multimillionaire business leader, a comedian, magician, stylist, voice coach (who has worked with Hollywood celebrities), a social media expert… and myself, a psychologist together. The course is focused on helping people master charismatic communication so they learn how to grab attention, engage people and captivate their audience.

It’s vital that you become aware of how you are coming across to your potential market and take steps to understand the processes at work in engaging or disengaging them. When you focus on how you communicate as well as what you communicate… you are adapting to the times where it’s no longer good enough to be great… you have to seem great as well!

For more information on the Charisma Bootcamp check out www.charisma.ie/more-details.

wrote by Dave: HiddenDepth.ie