Startups.ie

All Businesses start with an idea!, How do you find the right one??

All businesses start with an idea. Ideas are two a penny, millions of people have millions of them every day…somebody should do such and such…I saw this here or there….what’s needed around here is X……I could do Y much cheaper than X etc. etc.

The vast majority of these ideas die a death in the recesses of gray matter around the world. For some people these ideas fester and grow and sometimes they just won’t go away. For others the idea finally moseys off after growing tired of hanging around or worse somebody else grabs a hold and runs off with it.

But what about you? What brings you here?  Have you got an idea that you are struggling to find validation for? Or are you 110% confident that you have a winner and are itching to get going?

Obviously we cannot tell you whether your idea is good or bad, in fact this is in many ways is irrelevant. An amazing entrepreneur with a mediocre idea will still probably outperform an individual with an incredible idea but who lacks conviction, drive and the ability to make things happen.

What we can tell you is this; you need to think about the end game from the start. What hypothetically would you be doing this for? What is your motivation? Is this a lifestyle business? do you want to make the world a better place? Or do you simply want to get filthy rich? It is important to be aware of your motivation as this will help to dictate your course of action.

If your motivation is to quit your lousy job, spend more time at home with the kids, or make the world a better place then our advice is above all to do something that you are interested in or preferably passionate about. Starting a business is tough often really tough but at least if you are interested in the product or general area it won’t seem quite so bad on those quiet days when you are wondering what the hell you have gotten yourself into. The very very lucky get to make money from what they love doing this is the ultimate goal.

So you want to get rich! Not unreasonable, in fact why not? What else are you going to be doing?. The only advice that we can give here (without an in-depth study of your business plan) is this – Play in a field where there is money to be made – sounds obvious doesn’t it?. Yet you would be amazed at the amount of people who expect to get rich selling herbal T bags or similar. Business is so much easier when you are swimming with the current, think being an estate agent over the past 10 years or opening a mobile phone shop around 1994…easy..nice!. So which businesses are moving with the current now? Green energy? Liquidation agencies? Cloud computing? Find one and dive in.

Ed.