Read our Judges Feedback from the 2013 Awards…
We are getting ready for the 2014 awards already by asking this year’s judges exactly what they looked for in a good entry and how you, the entrant can build on it for your 2014 entry….
How to write a good entry for the Startup Awards & Judges Feedback 2013:
What the judges were looking for in 2013 in their own words:
• A real sense of passion & enthusiasm for the business jumping off the page.
• A clear vision for the business
• Proven results
• A strong team or individual behind the application
• You need a strong executive summary
• Make sure you are clear on the concept and that an external person will understand it.
• Make sure you have a clear revenue model. Where do you make the money? Where do your sales come from? What is your pipeline like?
• Think visually. Make your plan stand out. Consider use of more pictures and less use of text.
• Keep in mind the 7 P’s of Marketing (Product, Price, Promotion, Place, Packaging, Positioning and People)
• If you can distinguish these in your Marketing Plan, so can your customers and the judges!
• And then as your business develops, Review, Review, Review!
Tips on writing a good submission
Please try to submit your entries early and don’t leave it until the last minute!
Remember to get a “fresh pair of eyes” to review your entries before you submit. Better you find any mistakes rather than the judges.
Tell a Story
Where the category requires description, create a narrative that spans your entry. The judges want to see how your submission flows from start to finish
Relevance & Fit
Does your entry fit the category or categories into which you are entering. Look at this carefully and consider that another category or categories may be more suitable.
If you refer to something at the beginning, please demonstrate how this was achieved and what the results were.
Use The Entry Form
Follow the structure of the entry form!
Make testimonials relevant to your submission. A testimonial that refers to the specifics of the submission is much more valuable than a simple “this was a great piece of work”. Positive feedback in the clients own words is a powerful statement about your work.
Don’t include huge appendices to your entry.
Consider the Judges when writing your submissions, try to put yourself in the shoes of the person reading your entry. If you were a judge how would you like to have a submission presented to you. Bear this in mind when writing your entry.
Attention to Detail
Proofread, proofread and then proofread again.
It may be dull but it will make your entries better.
Please avoid the dreaded typos – they are noticed.