Posts Tagged ‘new business in ireland’
The DCU Ryan Academy’s Propeller Accelerator Joins TechStars Network
The DCU Ryan Academy’s Propeller Accelerator Joins TechStars Network To Accelerate
Startup Businesses and Enhance Entrepreneurship in Dublin
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What’s Your Story? How to Get Publicity
Want to know how to get some free publicity?
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy.
Will a reporter really care about what you have to say?
If you can’t answer this question accordingly, you need to rework your story angle or rewrite your announcement to focus on a specific benefit, current industry trend, or unique idea. This takes extra time and effort, but it can mean the difference between a successful, media-placement and the drawing-board.
5 Quick Ideas for Creating Your Own News
Here are some quick tips to help you get started:
1.Take part in a community event, or create your own. Give something back and encourage others to do the same.
2.Create a brief report or ‘top 10 list’ related to a big trend in your industry that will help others solve a problem. Provide your expertise without asking for anything in return.
3.Submit an opinion piece to your local newspaper about a current news item. This can help build awareness for your business.
4.Give a presentation at a local community college, business group or other organization where your target audience attends. Provide valuable information without giving a sales-pitch and invite pertinent reporters. You’ll establish yourself as an expert and meet potential new customers while increasing your chances of obtaining media coverage.
5.Find success stories and promote them. Talk to your customers and ask them how your products and services have helped them save time and money, increase productivity, meet deadlines, etc.
Media members like unique “before and after” stories, and you can always use these case studies to build credibility and market new customers.
By taking some time to develop unique story ideas, you’ll have a much better chance of garnering good publicity – fast!
Looking for an alternative source of investment capital? Check out first step microfinance.
The goal is the creation of enterprise through self employment and they provide loans of up to €25,000 to start up or expanding new businesses.
First-Step provides loans to people who want to create their own enterprise and who cannot access funding, or sufficient funding, from other sources.
The core goal is to help finance start up and expanding Small and Medium Enterprises (SME’s) to provide job opportunities. They have an application and screening process which evaluates the applications received and stress tests them for likely success based on information received.
First-Step is a private not-for-profit company. First-Step receives funding from Enterprise Ireland through the EU Seed and Venture Capital Fund and the Social Finance Foundation. First-Step is the beneficiary of an SME Guarantee Facility created within the framework of the Competitiveness and Innovation Framework Programme (CIP) of the European Community.
