info@startups.ie 01 9618922

Blog Category: Business Planning

work_research-brief

How to Brief a Marketing Agency or Consultant When you reach out to an agency for help on a specific project they will ask you to supply them with a brief that they can analyse. Without this, it will be difficult for them to send you a detailed proposal that matches what you are looking for. Often, most small to medium-sized businesses do not have a briefing document “template” ready and waiting for you to use. So, what do you do? How do you go about drafting one? And where do you start? I have been in this situation in the early years of my career and I remember feeling helpless

read more

workplace-1245776__480

You know what you know – but you don’t know what you don’t know! So, employ a person to do the job and let them get on with it. When you start out it is not easy knowing when to hire someone to work for you when you are used to doing everything yourself. But, this can be an excellent way to expand your business. You know what you know, but you cannot know everything or do it all yourself. There comes a point where you need to hire someone to help and trust them to get on with it. Employing someone can be a tough job. If you hire

read more

screen-shot-2017-01-11-at-11-12-26

Sudden extreme weather conditions can have you running for cover. But what does this mean for your business? Are you prepared for rain, snow, or hail as this will affect the running of your business? With so much at stake, such as computer assets that hold all your data, you need a disaster recovery plan. Being prepared at all times can mean the difference between surviving adverse weather and failure. While you may not be in immediate danger, it is always wise to prepare for a worst-case scenario. Here are five ways to keep your business going in adverse weather conditions. 1. Backing up and storing critical data Today businesses

read more

new-blog

There are less than six months before new General Data Protection Regulations (GDPR) take effect in the European Union (EU). These aim to strengthen the rights and protection of consumers in the EU. This means that all businesses need to prepare for the impact of more stringent data collection and storage processes. GDPR starts May 25, 2018. This legislation affects all EU member states. Everyone will now have to follow the same laws for collecting, storing and using consumer’s personal data. Benefits of GDPR There are two key benefits to the GDPR: Its goal is to give EU residents control over their personal information. It simplifies the regulatory environment for

read more

reviewing

It is still the first quarter of the year, so have you taken the time to take a good look at your business and to consider what you want to achieve in 2018. Here are 10 things you can do to start the year off on the right foot. 1.     Review last year’s results Review your last year’s results. Do you know what your revenue was for the last year? How much profit did you make? What about your website traffic? What was the most shared content and your top performing keywords? Do you have the best people in the right positions? Put together a list of all these questions

read more

ofline-marketing

Starting up an online business – small or large – is a big undertaking and your business plan should include some sound marketing strategies which will pull in potential customers. If you are an upcoming start-up who is drafting a business plan or are an existing brand considering potential marketing strategies, I bet you have one thing on your mind: online marketing. This is great; there are many benefits which you can take advantage of by executing a strong online marketing strategy. But, many of your potential customers may not (and probably do not) spend a lot of time on the internet, using their smartphones or scrolling through social media

read more

Loki & Co

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017   Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

read more

2 (3)

  Happy New Year from us at Startups.ie If you are planning on starting a business in 2018 then we are here to help! Many of our current audience are yet to start a business, and there are many reasons why. Whether you’re still looking for that lightbulb idea, struggling to get funding, are scared of failure, can’t find the time – the list can be endless, but when you really think about it, are any of these obstacles actually insurmountable? Make no mistake, starting and running a business is by no means easy. And, of course, there’s a big difference between daydreaming about being your own boss and actually leaving behind

read more

safeguard-your-business

A few years ago, the Bank of America did a survey which told them that small business owners find their SME owner tasks to be the most stressful thing in their lives. They said that running a small business is three times more stressful than raising children and twice as stressful as maintaining a relationship with their partner. When you consider everything that goes into running a small business, this should come as no surprise. There are just too many factors that can sink your business before you even realize something wrong is happening. It soon becomes quite obvious that you need to do everything in your power to safeguard

read more

2 (2)

The Irish start-up scene is a rapidly growing space. Driven by entrepreneurs and supported by government organisations like Enterprise Ireland & local start-up groups around the country, the start-up community in Ireland is expanding year on year. While start-ups can have the skill, drive and the experience in their particular area to make it work, there is one area that many self-employed business owners, new and old, can find quite daunting – the complicated world of Irish tax returns. While PAYE workers usually have their tax deducted at source from their employer, if you are what is referred to as a ‘chargeable person’, you are responsible for ‘self assessing’ your

read more