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Blog Category: Marketing

COVID-19 may have caused most businesses in the hospitality sector to close earlier in the year, but that didn’t stop a group of recent graduates from continuing their efforts to work with local coffee shops and restaurants to fight hunger in the developing world. Stampify (www.stampify.ie) is a non-profit that allows users to swap loyalty stamps for meal donations. Their goal is to work with coffee shops and restaurants to create a sustainable solution to hunger and help create a world where no one is unsure of where their next meal will come from. Stampify initially launched a prototype paper loyalty card for charity in 2018 to test their concept.

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What is a pitch deck and/or investor pitch? An investor pitch is a presentation of your business model that shows the potential for growth and viability. It is a summary of your business in 15-25 slides containing key information of your business idea. Startups want to sell their product, and a pitch deck aids in presenting details in an organised and visually appealing manner to potential investors, clients, and partners. To get investor  buy-in during the earliest phases, you need to create a killer pitch deck. Your investor pitch deck can make the difference between success and failure Richard Harroch in his Article for Forbes magazine sets out very well the key slides which are

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Running a small business is a lot of work – even when your business is small. You tend to wear a lot of hats and spend a lot of time trying to stay ahead of the game. These ten tips will help you keep your business running smoothly without being completely overwhelming. Keep your day job  The instinct to quit your day job as soon as you start a new business is strong–but if you can do both, hold onto your day job as long as you can. This gives you a steady cash flow for your living expenses and can support your new business. Stick to your niche  Small

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“Words sell things. And if we haven’t clarified our message, our customers won’t listen…. Nobody will listen to you if your message isn’t clear, no matter how expensive your marketing material may be.” – Donald Miller – Building A Story Brand

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Denise Kennedy from Startups Marketing Mentor shares a list of books that promote personal and professional growth. Denise has over 20 years of experience in corporate roles running marketing and communications for international technology-driven companies.

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How to Brief a Marketing Agency or Consultant When you reach out to an agency for help on a specific project they will ask you to supply them with a brief that they can analyse. Without this, it will be difficult for them to send you a detailed proposal that matches what you are looking for. Often, most small to medium-sized businesses do not have a briefing document “template” ready and waiting for you to use. So, what do you do? How do you go about drafting one? And where do you start? I have been in this situation in the early years of my career and I remember feeling helpless

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Seo for Startups

Everyone wants the number one spot on the first page of Google. Competition is hot to get to the top of Google search rankings. This is a tough ask for the small business owner. Around 91% of people do not click past the first page of Google results to find what they want. Being on the first page is crucial to capture the interest of more potential customers. Getting your website to the top of the search results can be a complex equation to solve. Search engine optimization (SEO) and keywords are two key components but, to most business owners, this is a mystery. Here are some things you can

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The AIDA model is very simple and extremely effective when you understand it. In this post, we are going to walk you through the funnel and show you how to apply it to your sales and marketing efforts. At the end of this article, you will know how to generate better leads, how to build and nurture relationships, and how to accompany those leads all the way to purchase. Note: not all leads are buyers and therefore it is important to remember that people will drop off as they go through the funnel, this is normal. What is the AIDA Model? The AIDA model implies that buyers move through a

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Starting up an online business – small or large – is a big undertaking and your business plan should include some sound marketing strategies which will pull in potential customers. If you are an upcoming start-up who is drafting a business plan or are an existing brand considering potential marketing strategies, I bet you have one thing on your mind: online marketing. This is great; there are many benefits which you can take advantage of by executing a strong online marketing strategy. But, many of your potential customers may not (and probably do not) spend a lot of time on the internet, using their smartphones or scrolling through social media

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Those who want to achieve some short-term successes and boosts to their popularity, traffic and sales, usually think about a marketing campaign. On the other hand, those who are in this industry for the long run, prefer to focus on the issue of branding as a whole. By creating a brand, you are turning your business into an entity capable of relating to your customers on a personal, rather than rational level. In other words, it creates the sensation that makes your customers buy from you rather than from your competitors even in a situation where they have a slightly better offer. Needless to say, in the world of eCommerce,

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