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Blog Category: Marketing

ofline-marketing

Starting up an online business – small or large – is a big undertaking and your business plan should include some sound marketing strategies which will pull in potential customers. If you are an upcoming start-up who is drafting a business plan or are an existing brand considering potential marketing strategies, I bet you have one thing on your mind: online marketing. This is great; there are many benefits which you can take advantage of by executing a strong online marketing strategy. But, many of your potential customers may not (and probably do not) spend a lot of time on the internet, using their smartphones or scrolling through social media

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Ecommerce

Those who want to achieve some short-term successes and boosts to their popularity, traffic and sales, usually think about a marketing campaign. On the other hand, those who are in this industry for the long run, prefer to focus on the issue of branding as a whole. By creating a brand, you are turning your business into an entity capable of relating to your customers on a personal, rather than rational level. In other words, it creates the sensation that makes your customers buy from you rather than from your competitors even in a situation where they have a slightly better offer. Needless to say, in the world of eCommerce,

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  Why You Need to Get Serious About Email Marketing Don’t be fooled into believing that having a social media tribe means that you don’t need an email list…. How many of you have put all your effort into building a great audience on social media but have gathered little to none of their email addresses? Are you one of the many who abandoned the idea of having a website or a blog, focusing only on social media marketing? How many of you believe that email marketing is a thing of the past and that nobody gets sales through email? The recent Facebook newsfeed changes have been a rude wake-up

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Loki & Co

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017   Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

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Many small businesses rely on Facebook to showcase their offerings and are expected to suffer the most from these changes unless they adopt a new strategy On January 11th, 2018 Facebook CEO, Mark Zuckerberg announced that the company is changing how it will prioritise content that is shown on people’s newsfeeds. In his post, he states that “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other”. This means that in the weeks to come, Facebook’s newsfeed will show less branded and marketing content and more content

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marketing-plan

  More than 75% of businesses believe that digital marketing is either effective or very effective at attracting new customers. If you are planning to start a new business or if you have recently launched your startup website, you need to get serious about marketing because it helps you gain customers and eventually helps generating revenue. The following is a list of some of the best marketing tips for small businesses and startups.   Clearly define marketing goals and objectives Define marketing goals and objectives. This is the first step towards a successful marketing campaign. The goals and objectives should be clear, documented, and must be communicated to every single

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If you have recently started your own travel business, you know that you have dived into a market that can be hard to penetrate and acquire customers. From car rental businesses to hotels and restaurants, there are hundreds of thousands of travel businesses. If that doesn’t make you realise how big your market it is, Europe alone accumulated 37,000 million euros in the tour and activity sector in 2015. The good news is that it’s become ever-easier to market to your customers online through social media. There are many ways of reaching your customers through marketing, but social media leaves an imprint on the consumers’ minds like nothing else. Create

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Flat Sale Background

More often than not, when I speak with Startups, they often have a full grasp of what their product will be and their hopes for where they can take it over the next few years. They will have a clear direction and focus for the business with tonnes of aspirations, hopes and dreams. What you need is a logo, a colour palette and a style font and all 3 will combine your brand, your logo, your stationery, your business.   Name it! One thing that often gets lost in the beginning of a business is the thoughts towards a name or a logo for the business. The most important element

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In order to create a well crafted pitch, there are really only two basic principles to remember. Your content and your delivery. Each one determines just how well your audience receives your new idea. Part 1 Your Content: Pitch Decks Online software presentation companies like Prezi, Emaze and Canva have now over 100 million users of pitch deck templates from all corners of the globe. From 2009, as Prezi set out to take on Microsoft’s PowerPoint, the world of pitching and presenting changed drastically. By 2017, investors and audiences now expect that you have a well designed deck that clearly tells them the WHAT, WHY, WHO and HOW of your business.

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new-blog

According to research, 76% of B2B marketers reported that they plan to produce more content in 2016. This is not done without blogs. 175K new blogs are created every single day and more than 1.6 million blog updates go live every single day. Blogging is on the rise. You should definitely write a company blog for your new business. Do not take my words for it, here are a few reasons why you should start a blog for your business now. Blogs generate traffic Blogs help you generate traffic. Who doesn’t need more traffic? Companies that have a blog receives 55% more traffic than companies that do not blog. Every

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