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Blog Category: Sales

Loki & Co. Hard Seltzers

Loki & Co. Where Low Is Key! – Europe’s original hard seltzer launches in cans and introduces a new Strawberry & Lime flavour.. Loki & Co. (www.Lokidrinks.com) launched in 2017 and as such is Europe’s original ‘Hard Seltzer’.. ‘when we launched it is fair to say that we were way ahead of the market’ according to Stephen Dillon founder of RTM Beverages the Dublin based drinks innovation company. ‘We are delighted that the category has finally taken off and interest has boomed not only in Ireland but also across Europe. We are currently in talks with several export markets and it is great that we no longer have to explain what

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What is a pitch deck and/or investor pitch? An investor pitch is a presentation of your business model that shows the potential for growth and viability. It is a summary of your business in 15-25 slides containing key information of your business idea. Startups want to sell their product, and a pitch deck aids in presenting details in an organised and visually appealing manner to potential investors, clients, and partners. To get investor  buy-in during the earliest phases, you need to create a killer pitch deck. Your investor pitch deck can make the difference between success and failure Richard Harroch in his Article for Forbes magazine sets out very well the key slides which are

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You’ve set your mind on a business idea and now you can’t think of anything else. Sounds familiar – passion is what drives most small business owners. When starting a business though, passion will not suffice. Without a solid plan, sufficient funds, and consistent effort, passion alone simply will not do. So many individuals dream of running their own businesses and finally quitting that dreadful, dead-end job. But it’s often this immense desire that causes them to take that leap before they’re fully ready. About 20% of small businesses fail within their first year. We’re not saying you should give up. We’re saying you should be thoroughly prepared for venturing

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Running a small business is a lot of work – even when your business is small. You tend to wear a lot of hats and spend a lot of time trying to stay ahead of the game. These ten tips will help you keep your business running smoothly without being completely overwhelming. Keep your day job  The instinct to quit your day job as soon as you start a new business is strong–but if you can do both, hold onto your day job as long as you can. This gives you a steady cash flow for your living expenses and can support your new business. Stick to your niche  Small

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We are delighted and excited to announce the launch of our new Startup consultancy service called Quick Start.. Every week we are contacted by people from all over the country with new ideas who don’t know where to start or Entrepreneurs with businesses issues that they need help with.. QuickStart is designed to provide independent professional advice to help Startups get going or get around the current issues that they are facing – Email info@Startups.ie to inquire and find out more on www.Quickstart.ie About Quick Start & The STEP Program ​The Quick Start & STEP programs were created to help Irish Startups evaluate their business ideas quickly – we provide an independent

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How to Brief a Marketing Agency or Consultant When you reach out to an agency for help on a specific project they will ask you to supply them with a brief that they can analyse. Without this, it will be difficult for them to send you a detailed proposal that matches what you are looking for. Often, most small to medium-sized businesses do not have a briefing document “template” ready and waiting for you to use. So, what do you do? How do you go about drafting one? And where do you start? I have been in this situation in the early years of my career and I remember feeling helpless

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You know what you know – but you don’t know what you don’t know! So, employ a person to do the job and let them get on with it. When you start out it is not easy knowing when to hire someone to work for you when you are used to doing everything yourself. But, this can be an excellent way to expand your business. You know what you know, but you cannot know everything or do it all yourself. There comes a point where you need to hire someone to help and trust them to get on with it. Employing someone can be a tough job. If you hire

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Seo for Startups

Everyone wants the number one spot on the first page of Google. Competition is hot to get to the top of Google search rankings. This is a tough ask for the small business owner. Around 91% of people do not click past the first page of Google results to find what they want. Being on the first page is crucial to capture the interest of more potential customers. Getting your website to the top of the search results can be a complex equation to solve. Search engine optimization (SEO) and keywords are two key components but, to most business owners, this is a mystery. Here are some things you can

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There are less than six months before new General Data Protection Regulations (GDPR) take effect in the European Union (EU). These aim to strengthen the rights and protection of consumers in the EU. This means that all businesses need to prepare for the impact of more stringent data collection and storage processes. GDPR starts May 25, 2018. This legislation affects all EU member states. Everyone will now have to follow the same laws for collecting, storing and using consumer’s personal data. Benefits of GDPR There are two key benefits to the GDPR: Its goal is to give EU residents control over their personal information. It simplifies the regulatory environment for

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The AIDA model is very simple and extremely effective when you understand it. In this post, we are going to walk you through the funnel and show you how to apply it to your sales and marketing efforts. At the end of this article, you will know how to generate better leads, how to build and nurture relationships, and how to accompany those leads all the way to purchase. Note: not all leads are buyers and therefore it is important to remember that people will drop off as they go through the funnel, this is normal. What is the AIDA Model? The AIDA model implies that buyers move through a

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