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Blog Category: Sales

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When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell the product for them. Traditional marketing and promotional plans for wholesalers included attractive and expensive point of sale displays to help ensure your product stands out on the shop floor. When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography.   Today’s Retail Marketing is Digital- Facilitate your Retailers Almost all of your retail customers today will have an

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Customer Value

A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

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For small-business owners, working with sales reps for the first time can be a frustrating experience. But establishing expectations early can go a long way toward heading off misunderstandings. Business owners should be able to tell potential new hires how many prospecting calls they’ll be expected to make in their first month, how many appointments they’ll be expected to go on during their first business quarter and how long before the new sales representative is expected to start selling. Anyone charged with managing a sales force needs to be able to answer those questions. Yet, because they aren’t sure how to set appropriate sales goals for the new hire, many

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Sales meetings are a critical component of a great sales culture — an opportunity to build the skills of the entire team and motivate them. In each meeting, if you provide your team with just one idea, strategy or tactic that will improve their game, and motivate with some positive reinforcement or reward, you will see a gain in productivity and sales results. Here are six keys that guarantee your next sales meeting will help deliver the results: 1. Start with an energizer. Begin your meetings on time and start with some fun. Reward those who are punctual to help eliminate the lateness factor. From week to week you’ll find

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After creating her fashion jewelry line KiraKira in 2006, Suzanne Somersall Allis knew her year of design school and dual degree in English and art history hadn’t prepared her to run her own business. What she needed was real-world sales experience. So Allis created her own sales apprenticeship, juggling three part-time retail jobs for a year. “Working at the stores helped me understand how much money people were willing to spend,” says Allis, 28. “I started to learn the psychology of people who buy my product.” Today, KiraKira is sold in 15 stores around the country, and last month, Allis opened her first storefront at the Dekalb Market in Brooklyn,

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