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More than 75% of businesses believe that digital marketing is either effective or very effective at attracting new customers. If you are planning to start a new business or if you have recently launched your startup website, you need to get serious about marketing because it helps you gain customers and eventually helps generating revenue. The following is a list of some of the best marketing tips for small businesses and startups. Clearly define marketing goals and objectives Define marketing goals and objectives. This is the first step towards a successful marketing campaign. The goals and objectives should be clear, documented, and must be communicated to every single

If you have recently started your own travel business, you know that you have dived into a market that can be hard to penetrate and acquire customers. From car rental businesses to hotels and restaurants, there are hundreds of thousands of travel businesses. If that doesn’t make you realise how big your market it is, Europe alone accumulated 37,000 million euros in the tour and activity sector in 2015. The good news is that it’s become ever-easier to market to your customers online through social media. There are many ways of reaching your customers through marketing, but social media leaves an imprint on the consumers’ minds like nothing else. Create

More often than not, when I speak with Startups, they often have a full grasp of what their product will be and their hopes for where they can take it over the next few years. They will have a clear direction and focus for the business with tonnes of aspirations, hopes and dreams. What you need is a logo, a colour palette and a style font and all 3 will combine your brand, your logo, your stationery, your business. Name it! One thing that often gets lost in the beginning of a business is the thoughts towards a name or a logo for the business. The most important element

In order to create a well crafted pitch, there are really only two basic principles to remember. Your content and your delivery. Each one determines just how well your audience receives your new idea. Part 1 Your Content: Pitch Decks Online software presentation companies like Prezi, Emaze and Canva have now over 100 million users of pitch deck templates from all corners of the globe. From 2009, as Prezi set out to take on Microsoft’s PowerPoint, the world of pitching and presenting changed drastically. By 2017, investors and audiences now expect that you have a well designed deck that clearly tells them the WHAT, WHY, WHO and HOW of your business.

According to research, 76% of B2B marketers reported that they plan to produce more content in 2016. This is not done without blogs. 175K new blogs are created every single day and more than 1.6 million blog updates go live every single day. Blogging is on the rise. You should definitely write a company blog for your new business. Do not take my words for it, here are a few reasons why you should start a blog for your business now. Blogs generate traffic Blogs help you generate traffic. Who doesn’t need more traffic? Companies that have a blog receives 55% more traffic than companies that do not blog. Every

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Standing out from the crowd isn’t easy in the retail industry. You must come up with innovative ideas to manage and run your retail business. One of the easiest ways to gain a competitive advantage on your competitors is to get better with daily business operations and master them. If you can optimise, automate, and master everyday business processes, you’ll find yourself doing better than most of your competitors. Retailers struggle managing daily tasks. Master it to gain competitive advantage. If you just started a new retail business, using SAP Business One will help stand out from the crowd and get better with managing your business. This is, however, just

The good news is that it has never been easier to setup an E Commerce store. I have been selling online for over 7 years and the early days were pretty rough. For a start an E Commerce site circa 2010 was really expensive to develop (i.e I was getting quotes of €10,000 or more) and secondly the payment gateways (i.e Banks!) were really difficult to deal with (Please provide your first born etc.) Thankfully all that has changed and it is now incredibly easy to get selling online and to start taking payments (I can now have a great looking E Commerce site up and running in a matter

To be honest, while it’s a matter of taste, ultimately from a graphic design perspective, the best business cards are the simplest ones. They should include the relevant contact details without over burdening the business card itself. For instance, if the address is long, is it even necessary to include it if business is mainly conducted elsewhere? The logo should be the “hero” of the card, so that the brand and business is memorable and recognisable. A well-designed logo will represent the business and offer a hint to the personality or identity of the business. Consideration should be given to printing on both sides of the card. This might allow

The best approach to drive traffic to your landing page instantly is to use ads. An ad campaign will cost you money since it needs testing and tweaking. When you think of running an ad campaign for your business, the ad networks that come to the mind are Google AdWords and Facebook. These are the two leading PPC ad networks. Google AdWords takes 33% global digital ad revenue while Facebook only takes 5%. Both, Facebook and Google AdWords, have over four million advertisers. If you are a startup owner who is planning to run an ad campaign, it is challenging to choose the right ad network. The following guide will

Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

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The Startup Awards

Five Top Tips for Business Startup Marketing

Logo Design – What suits my business?

Deck and Deliver The two key ingredients to a successful pitch – Your Decks and Your Delivery

Should You Write a Company Blog for Your New Business?

How SAP Business One Can Help Your New Retail Business

Getting Started With E-Commerce – Shopify Review

What makes a well-designed business card?

Google AdWords or Facebook Ads: Which is best for a startup?

Using Facebook Tools to Market Your New Business