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Blog Category: Startups Blog

Seo for Startups

Getting into the habit of a quick SEO audit on your website every week can improve the business from your website and fix problems before they become a difficult issue. The following plan uses Screaming Frog; it costs £149 per year and is worth that many times over. Run Crawl First Start Screaming Frog and enter only your domain name without the http or www. This checks that all 301 redirects are in place to the correct address for your website. Before you start the app click configuration, API access, then Analytics. Follow the instructions on screen to allow the app to pull information from your Google Analytics account. Click

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websimply

Startups.ie is pleased to announce a new partnership with www.websimple.ie to be our preferred service provider for Web design and hosting. Websimple is a new Irish website design business based in Dublin dedicated to providing high quality websites at super low prices! All Prices upfront and Transparent. They develop & host responsive web sites, ecommerce & mobile app solutions starting at €299, they also offer free advice and articles on their website site. SEO & Digital marketing services also available. You can earn referral fees of up to €39.95 also paid out for successfully proposed customers.

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Seo for Startups

Creating a website just for the sake of it will never help a new business start off its operations on the right foot. Your website needs to serve a specific purpose and the onus is on the entrepreneur and the executives to leave no stone unturned in achieving that purpose. SEO is a means of making your website more visible to your target audience via search engines. The better your SEO is, the more traffic your website will receive and the greater will be the probability of converting visits into sales. Implementing the correct SEO strategies can be a daunting challenge for a new business, especially one that lacks expertise

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Startups Social Media Plan

Planning and strategising are essential to ensuring the success of a startup. Most entrepreneurs make the mistake of believing that planning operations is the easiest part of running a business. If anything, it is the most difficult aspect of being a business owner. The reason for that is because plans without purpose or deliberation are nothing but an absolute waste of time. Business strategies are not supposed to remain confined on paper and presentation slides. They need to be executed within a particular timeframe in order to further the progress of the business. Therefore, when a startup is preparing a digital marketing plan, the first thing that it needs to

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Facebook Marketing Startups

Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

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When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell the product for them. Traditional marketing and promotional plans for wholesalers included attractive and expensive point of sale displays to help ensure your product stands out on the shop floor. When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography.   Today’s Retail Marketing is Digital- Facilitate your Retailers Almost all of your retail customers today will have an

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Customer Value

A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

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Starting a Business Risks

  By definition, an entrepreneur is a person who is willing to take risks in lieu of a profit. Therefore, acknowledging and embracing risk is a fundamental aspect of starting a new business. There will always be a certain level of uncertainty that you will have to prepare for and deal with when you work on establishing a startup business. Anticipating Failure The temptation is to ignore these risks and move forward with a false sense of security mingled with irrational ambition. Such an approach will lead to inevitable failure. Once you enter the world of business, you put your name in an intense competition that will either get the

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  The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Denise Kennedy Communications Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not

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Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Denise Kennedy Communications Have you ever read an advert, a brochure, a webpage and felt totally confused, wondering what exactly that person was trying to sell? It’s most likely that the seller is just as confused as you are…Many small business owners launch without having developed a clear marketing strategy, key marketing messages and a communications strategy and action plan. The simple reason being is that they don’t know where or how to start. The result – wrong audience, wrong message, little to no engagement, little awareness, and subsequently no customers and no

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