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Blog Category: Startups Blog

marketing-plan

  More than 75% of businesses believe that digital marketing is either effective or very effective at attracting new customers. If you are planning to start a new business or if you have recently launched your startup website, you need to get serious about marketing because it helps you gain customers and eventually helps generating revenue. The following is a list of some of the best marketing tips for small businesses and startups.   Clearly define marketing goals and objectives Define marketing goals and objectives. This is the first step towards a successful marketing campaign. The goals and objectives should be clear, documented, and must be communicated to every single

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SUA16SA

It is hard to believe that the Startup Awards are now in their 6th year – how time flies when you are having fun! The Startup life can be a hard one so sometimes it is good to look back and take stock of the successes (as opposed to mulling over the inevitable failures). The Startup Awards like this site (Startups.ie) were born out of a passion for supporting and promoting entrepreneurship in Ireland. I launched Startups.ie 12 years ago (again hard to believe!!) when I first left the security of a well paid job to venture out into the unknown and set up my first Startup. Ireland in 2005

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sea-sunset-holiday (1)

If you have recently started your own travel business, you know that you have dived into a market that can be hard to penetrate and acquire customers. From car rental businesses to hotels and restaurants, there are hundreds of thousands of travel businesses. If that doesn’t make you realise how big your market it is, Europe alone accumulated 37,000 million euros in the tour and activity sector in 2015. The good news is that it’s become ever-easier to market to your customers online through social media. There are many ways of reaching your customers through marketing, but social media leaves an imprint on the consumers’ minds like nothing else. Create

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Flat Sale Background

More often than not, when I speak with Startups, they often have a full grasp of what their product will be and their hopes for where they can take it over the next few years. They will have a clear direction and focus for the business with tonnes of aspirations, hopes and dreams. What you need is a logo, a colour palette and a style font and all 3 will combine your brand, your logo, your stationery, your business.   Name it! One thing that often gets lost in the beginning of a business is the thoughts towards a name or a logo for the business. The most important element

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In order to create a well crafted pitch, there are really only two basic principles to remember. Your content and your delivery. Each one determines just how well your audience receives your new idea. Part 1 Your Content: Pitch Decks Online software presentation companies like Prezi, Emaze and Canva have now over 100 million users of pitch deck templates from all corners of the globe. From 2009, as Prezi set out to take on Microsoft’s PowerPoint, the world of pitching and presenting changed drastically. By 2017, investors and audiences now expect that you have a well designed deck that clearly tells them the WHAT, WHY, WHO and HOW of your business.

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desk-and-supplies

Many businesses consider switching service providers on a regular basis – be it electricity provider, broadband, stationery provider – it’s natural to ensure that you are getting the best value for money service in the market place. One area where people are traditionally slow to make the move is with their accountant as they feel it can be very time consuming and lead to a lot of headaches. Getting the right accountant for your business is of paramount importance and if you are not satisfied with your current accountant you need to make the move! Below we look at some of the reasons businesses give for not making the move

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sticky-notes-important

The past number of years has seen an exponential rise in the numbers of people abandoning traditional employment and going down the road of becoming a self-employed contractor. For many it is a very attractive option which allows them more control over their career and offers opportunities that may not present themselves in the traditional employer/employee scenario. Becoming a self-employed contractor is not without its pitfalls and below we consider the top 5 things that should be considered before making such a decision: 1. Job Security/Job Flexibility As an employee your rights are protected by a raft of employment law swhich ensures that your employer is obliged to comply with.

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reviewing

“A journey of a thousand miles begins with a single step” Lao Tzu What a relevant quotation to use in business. It has never been as easy to make a living from what you are passionate about. But the thought of starting can seem a thousand miles away. Not everyone can make a living from what they enjoy, but they can be definitely try to. It is advisable to use a stepped approach to a starting a new business. Once your bills and other financial commitments are covered each month by your day job you can now explore your passion. Here are some ways you can explore before you commit

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This is a question that I have been frequently asked. When a new businesses is started it can be a common question, how can you access money in your businesses in other words you may be unsure how to get paid. In this Blog we will look at how you get paid from your business and the effects on your ability to pay your tax liability. The business has started but where are my wages? As a self employed person you don’t follow the same rules as an employee. An employee receives a wage each (week/month) gross wage less PRSI, USC, PAYE and a net wage is paid, and the

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new-blog

According to research, 76% of B2B marketers reported that they plan to produce more content in 2016. This is not done without blogs. 175K new blogs are created every single day and more than 1.6 million blog updates go live every single day. Blogging is on the rise. You should definitely write a company blog for your new business. Do not take my words for it, here are a few reasons why you should start a blog for your business now. Blogs generate traffic Blogs help you generate traffic. Who doesn’t need more traffic? Companies that have a blog receives 55% more traffic than companies that do not blog. Every

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