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Blog Category: Startups Blog

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  The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Denise Kennedy Communications Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not

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Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Denise Kennedy Communications Have you ever read an advert, a brochure, a webpage and felt totally confused, wondering what exactly that person was trying to sell? It’s most likely that the seller is just as confused as you are…Many small business owners launch without having developed a clear marketing strategy, key marketing messages and a communications strategy and action plan. The simple reason being is that they don’t know where or how to start. The result – wrong audience, wrong message, little to no engagement, little awareness, and subsequently no customers and no

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    Benefits of good cash flow management The overall aim of highlighting the issues mentioned above is to firstly make you more aware of your cash position which will ultimately help you to improve it. The ability to monitor your cash flow situation is hugely important when it comes to trying to get your business to thrive under pressure. By simply being able to follow good cash flow procedures your business will reap the rewards almost instantly when it comes to building and growing your company. Pay your debts Having a good cash flow situation will make the payment of debts easier. The ability to pay your bills on

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  This is the second in our series of blogs on Cash Flow – by Michael O’Brien of Big Red Cloud.   Leading on from Part one where you should have a clear understanding of the importance of cash flow, now we go to the next step and look at cash flow measurement. What we can measure, we can fix! Cash flow measurement Having the ability and know how to foresee your cash flow situation over the course of the coming months is something you should try and master. The better prepared you are, the less issues you will come across along the way. Get the basics right: Cash flow

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In the First of a 3 part series Michael from Big Red Cloud explains the importance of cash Flow for Startups…. The importance of cash flow is misunderstood by many business owners and managers with the result that many a profitable business actually goes out of business. It’s a hard concept to grasp: if I run a profitable business, how on earth could I go out of business. Read our three part series on cash flow and you’ll get a full understanding of cash flow and realise how profit is no guarantee of survival. It’s no coincidence that they say “revenue is vanity, profit is sanity, but cash is king”.

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    Like most components of a successful business, digital marketing requires some sort of cohesive, holistic strategy and a plan. Your Digital Marketing Strategy is your written plan that details when and how you will use the many available online marketing channels and resources to grow your sales or meet other realistic business objectives. Learn to build a well-prepared digital marketing strategy and plan, so you will have a controlled and manageable execution method of your online marketing initiatives and a path to capitalize on the available online resources. Without a solid digital marketing strategy, you will likely waste time and money chasing trends that never really contribute to your business in

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Here we take a look at what you need to know when employing staff for the first time, the common pitfalls, tax saving tips and Government schemes available. When you set up a company and it is your intention to employ staff, you must first ensure that you are registered for Employers PRSI with the Revenue Commissioners. It is now quick and easy to register online via the Revenue Online Service (ROS). When you take on that first employee it is important to get their P45 from their previous employer and then register them as your employee online. Once you have done this, Revenue will make available to you the

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Hubangel- getting noticed just got easier

  Company Name   Hubangel  Company Address   Wexford Whiterock Hill Pembrokestown, Wexford Wexford Ireland www.Hubangel.com Company Email   support@hubangel.com Tell us what your business does and who founded it? Hubangel is an App and a website that gives people savings through special offers from local retailers while at the same time raising money for great causes. Not for profits (hubs) connect to local businesses in a mutually beneficial shopping arrangement. Not for profits provide the audience and the retailer provides promotional offers. Offers are redeemed through the Hubangelapp. You pay as normal. For every sale recorded on the App, the not for profit earns a commission. #ShopSaveGive Hubangel was founded by Declan

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Website Design Advice Ireland

  Website Design Introduction When setting out on any business venture you want to give yourself every chance of success. Whether you are a start up or an established business looking at new opportunities many things will go against you that you can’t control. The key to success is to at least do well the things you can. And that starts with your website.   Make no mistake it’s your Website Make no mistake no matter what anyone tells you in 99% of cases your website is still your most important digital tool. I hear some people say Facebook pages are but this is complete rubbish. Your website is your

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    A Guest Blog from the smart people at : The HR Department (www.Thehrdepartment.ie) Creators of the Egyptian pyramids understood teams, as did every military leader in recorded history, which is why it’s rather astonishing that the concept of teamwork in business is so recent. Anyone who is interested in history will know that the term “teamwork” wasn’t really used in the organisational vernacular until the 1970s. It’s not known why it appeared so late, perhaps the turbulent economy or the shattering of social unity caused researchers to look into why some teams fail and others succeed. It has been said that two large pizzas should be enough to

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