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Blog Category: Startups Blog


Congratulations! You’ve made the leap and you are starting your own business. It’s an exciting and often anxious time. There is so much to consider. One of the crucial parts to a startup business is it’s branding. So much is spoken about branding and for very good reason. Your brand is the complete image that your business portrays to the public. It is every visual and spoken interaction you have with your potential customers. It is vitally important to get this right from the beginning. There are lots of branding experts who can guide you through this process and it is very worthwhile talking to these professionals. As graphic designers,

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You may have the greatest product or service in the world but if no one knows about it, if customers don’t realize why they can’t live without it or understand (in non- technical jargon) just how that “widget” is going to change their life, frankly, what’s the point? Let’s face it, PR is often ranked low on the priority list of a bootstrapped startup. Who has that kind of money and time to develop and execute on PR strategy? As we discussed in last month’s article, PR programs can be surprisingly expensive and can eat up a startup’s lean budget in no time, but it doesn’t have to be that

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Congratulations! You did it! You attracted those key investors and secured funding for your million dollar idea. You’ve already designed, developed, and manufactured a product and you have won more than a few hundred customers that can’t live without your new widget. Now you are ready to scale. Ready to raise your company’s profile and get the visibility and recognition that you deserve. But how will you make the leap? How will you get that kind of traction without sinking the ship financially? Media and marketing campaigns outsourced to agencies can be surprisingly expensive and can eat up a startup’s lean budget in no time. The cost of advertising, trade

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Propeller, one of Ireland’s leading start-up accelerators is coming to Dublin’s Silicon Docks and is now open for business. Applications are sought from early-stage, hi-tech start-ups with deep domain expertise, B2B experience and massive scalable potential to take part in this five-month programme right in the heart of Dublin’s tech quarter. The deal on offer from the Ryan Academy is a cash injection of €30k towards business operating costs, complemented by a €15k package to include participation in the 5 month accelerator, working space in The Liffey Trust Centre, access to the DCU Ryan Academy’s extensive pool of investors and experienced mentors, and a full programme of workshops. Drew O’Sullivan,

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This is how I brought an idea into the public domain Firstly find out who your target market listens to on the radio or watches on TV. What newspaper do they read? What magazines or social media platforms are they most likely to be on? Listen to the radio and target the talk show radio stations or ring them if you hear them talking about anything relevant to what you are doing.  Write a press release. Send the press release to any radio/TV program, magazine or paper that you think would be interested in your product or service. This should be interesting with pics and have a hook or problem/

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