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The good news is that it has never been easier to setup an E Commerce store. I have been selling online for over 7 years and the early days were pretty rough. For a start an E Commerce site circa 2010 was really expensive to develop (i.e I was getting quotes of €10,000 or more) and secondly the payment gateways (i.e Banks!) were really difficult to deal with (Please provide your first born etc.) Thankfully all that has changed and it is now incredibly easy to get selling online and to start taking payments (I can now have a great looking E Commerce site up and running in a matter

The best approach to drive traffic to your landing page instantly is to use ads. An ad campaign will cost you money since it needs testing and tweaking. When you think of running an ad campaign for your business, the ad networks that come to the mind are Google AdWords and Facebook. These are the two leading PPC ad networks. Google AdWords takes 33% global digital ad revenue while Facebook only takes 5%. Both, Facebook and Google AdWords, have over four million advertisers. If you are a startup owner who is planning to run an ad campaign, it is challenging to choose the right ad network. The following guide will

Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

Getting into the habit of a quick SEO audit on your website every week can improve the business from your website and fix problems before they become a difficult issue. The following plan uses Screaming Frog; it costs £149 per year and is worth that many times over. Run Crawl First Start Screaming Frog and enter only your domain name without the http or www. This checks that all 301 redirects are in place to the correct address for your website. Before you start the app click configuration, API access, then Analytics. Follow the instructions on screen to allow the app to pull information from your Google Analytics account. Click

Startups.ie is pleased to announce a new partnership with www.websimple.ie to be our preferred service provider for Web design and hosting. Websimple is a new Irish website design business based in Dublin dedicated to providing high quality websites at super low prices! All Prices upfront and Transparent. They develop & host responsive web sites, ecommerce & mobile app solutions starting at €299, they also offer free advice and articles on their website site. SEO & Digital marketing services also available. You can earn referral fees of up to €39.95 also paid out for successfully proposed customers.

Creating a website just for the sake of it will never help a new business start off its operations on the right foot. Your website needs to serve a specific purpose and the onus is on the entrepreneur and the executives to leave no stone unturned in achieving that purpose. SEO is a means of making your website more visible to your target audience via search engines. The better your SEO is, the more traffic your website will receive and the greater will be the probability of converting visits into sales. Implementing the correct SEO strategies can be a daunting challenge for a new business, especially one that lacks expertise

Website Design Introduction When setting out on any business venture you want to give yourself every chance of success. Whether you are a start up or an established business looking at new opportunities many things will go against you that you can’t control. The key to success is to at least do well the things you can. And that starts with your website. Make no mistake it’s your Website Make no mistake no matter what anyone tells you in 99% of cases your website is still your most important digital tool. I hear some people say Facebook pages are but this is complete rubbish. Your website is your

“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.” In his book, “The Shallows: What The Internet Is Doing to Our Brains,” Nicholas Carr describes what we have long suspected–that our use of the Internet is creating neurological changes in the brain, affecting our ability to remember facts, or pay attention long enough to fully understand what we read. Now, what was that again? Though many disagree with Carr, the research he cites in his book has important implications for content creation. Among the findings: The more links there are in an article, the lower the comprehension of the reader. This may be

Hand Print Hewlett-Packard, Lexmark and Canon have touted their web-enabled printers for years–but the hardware wasn’t all that useful or necessary. That has changed. Now, thanks to the current crop of mobile devices, you can send documents to printers directly from your smartphone or tablet. Instead of lugging along a load of collateral materials on your next business trip or stuffing a lot of just-in-case papers into your briefcase, you can store the documents on your device and print them as needed. “Whether it’s a real estate agent on the move who needs printed copies of contracts or an insurance agent who needs to print several forms quickly, printing without

1. Where can I find current and past examples of your work? Experienced candidates should readily share links to examples of their work that clearly demonstrate their capabilities, says Jason Hong, associate professor at Carnegie Mellon University’s School of Computer Science and chief technical officer of Wombat Security Technologies, a Pittsburgh-based cyber security training company. “Carefully examining their portfolio and work samples can help you assess their overall style and skills,” he says. Their work samples also can be a jumping off point to discuss their more technical skills, including HTML5, UNIX, JavaScript and database management. 2. May I have a list of your current and past clients? Candidates should

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The Startup Awards

Getting Started With E-Commerce – Shopify Review

Google AdWords or Facebook Ads: Which is best for a startup?

Using Facebook Tools to Market Your New Business

Announcing our new partnership with Websimple.ie

Small Business SEO Checklist for Your New Website

Definitive Guide to getting a great website?

How to Keep Customers Focused on Your Website

8 Tech Trends Defining the Future of Small Business

10 Questions to Ask When Hiring a Webmaster