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Hi Folks.. It is hard to believe that the Startup Awards are now in their 7th year – how time flies when you are having fun! The Startup life can be a hard one so sometimes it is good to look back and take stock of the successes (as opposed to mulling over the inevitable failures). The Startup Awards like this site (Startups.ie) were born out of a passion for supporting and promoting entrepreneurship in Ireland. I launched Startups.ie 12 years ago (again hard to believe!!) when I first left the security of a well paid job to venture out into the unknown and set up my first Startup. I

Sudden extreme weather conditions can have you running for cover. But what does this mean for your business? Are you prepared for rain, snow, or hail as this will affect the running of your business? With so much at stake, such as computer assets that hold all your data, you need a disaster recovery plan. Being prepared at all times can mean the difference between surviving adverse weather and failure. While you may not be in immediate danger, it is always wise to prepare for a worst-case scenario. Here are five ways to keep your business going in adverse weather conditions. 1. Backing up and storing critical data Today businesses

There are less than six months before new General Data Protection Regulations (GDPR) take effect in the European Union (EU). These aim to strengthen the rights and protection of consumers in the EU. This means that all businesses need to prepare for the impact of more stringent data collection and storage processes. GDPR starts May 25, 2018. This legislation affects all EU member states. Everyone will now have to follow the same laws for collecting, storing and using consumer’s personal data. Benefits of GDPR There are two key benefits to the GDPR: Its goal is to give EU residents control over their personal information. It simplifies the regulatory environment for

The AIDA model is very simple and extremely effective when you understand it. In this post, we are going to walk you through the funnel and show you how to apply it to your sales and marketing efforts. At the end of this article, you will know how to generate better leads, how to build and nurture relationships, and how to accompany those leads all the way to purchase. Note: not all leads are buyers and therefore it is important to remember that people will drop off as they go through the funnel, this is normal. What is the AIDA Model? The AIDA model implies that buyers move through a

It is still the first quarter of the year, so have you taken the time to take a good look at your business and to consider what you want to achieve in 2018. Here are 10 things you can do to start the year off on the right foot. 1. Review last year’s results Review your last year’s results. Do you know what your revenue was for the last year? How much profit did you make? What about your website traffic? What was the most shared content and your top performing keywords? Do you have the best people in the right positions? Put together a list of all these questions

Starting up an online business – small or large – is a big undertaking and your business plan should include some sound marketing strategies which will pull in potential customers. If you are an upcoming start-up who is drafting a business plan or are an existing brand considering potential marketing strategies, I bet you have one thing on your mind: online marketing. This is great; there are many benefits which you can take advantage of by executing a strong online marketing strategy. But, many of your potential customers may not (and probably do not) spend a lot of time on the internet, using their smartphones or scrolling through social media

Those who want to achieve some short-term successes and boosts to their popularity, traffic and sales, usually think about a marketing campaign. On the other hand, those who are in this industry for the long run, prefer to focus on the issue of branding as a whole. By creating a brand, you are turning your business into an entity capable of relating to your customers on a personal, rather than rational level. In other words, it creates the sensation that makes your customers buy from you rather than from your competitors even in a situation where they have a slightly better offer. Needless to say, in the world of eCommerce,

Why You Need to Get Serious About Email Marketing Don’t be fooled into believing that having a social media tribe means that you don’t need an email list…. How many of you have put all your effort into building a great audience on social media but have gathered little to none of their email addresses? Are you one of the many who abandoned the idea of having a website or a blog, focusing only on social media marketing? How many of you believe that email marketing is a thing of the past and that nobody gets sales through email? The recent Facebook newsfeed changes have been a rude wake-up

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017 Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

Many small businesses rely on Facebook to showcase their offerings and are expected to suffer the most from these changes unless they adopt a new strategy On January 11th, 2018 Facebook CEO, Mark Zuckerberg announced that the company is changing how it will prioritise content that is shown on people’s newsfeeds. In his post, he states that “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other”. This means that in the weeks to come, Facebook’s newsfeed will show less branded and marketing content and more content

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The 2018 National Startup Awards Update…

Top 5 ways to keep your business going in adverse weather…

The Sales Funnel – Understanding AIDA

10 Tips for running a more profitable business in 2018

Offline Marketing Practices for Online Businesses….

5 Brilliant Branding Tips for e-Commerce Startups in 2018

Why You Need to Get Serious About Email Marketing..

Startup Stories – Introducing Loki & Co. – A new low calorie alcoholic beverage from Irish startup RTM Beverages..

What does Facebook’s News Feed Changes Mean for my Small Business?