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Those who want to achieve some short-term successes and boosts to their popularity, traffic and sales, usually think about a marketing campaign. On the other hand, those who are in this industry for the long run, prefer to focus on the issue of branding as a whole. By creating a brand, you are turning your business into an entity capable of relating to your customers on a personal, rather than rational level. In other words, it creates the sensation that makes your customers buy from you rather than from your competitors even in a situation where they have a slightly better offer. Needless to say, in the world of eCommerce,

Why You Need to Get Serious About Email Marketing Don’t be fooled into believing that having a social media tribe means that you don’t need an email list…. How many of you have put all your effort into building a great audience on social media but have gathered little to none of their email addresses? Are you one of the many who abandoned the idea of having a website or a blog, focusing only on social media marketing? How many of you believe that email marketing is a thing of the past and that nobody gets sales through email? The recent Facebook newsfeed changes have been a rude wake-up

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017 Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

Many small businesses rely on Facebook to showcase their offerings and are expected to suffer the most from these changes unless they adopt a new strategy On January 11th, 2018 Facebook CEO, Mark Zuckerberg announced that the company is changing how it will prioritise content that is shown on people’s newsfeeds. In his post, he states that “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other”. This means that in the weeks to come, Facebook’s newsfeed will show less branded and marketing content and more content

Happy New Year from us at Startups.ie If you are planning on starting a business in 2018 then we are here to help! Many of our current audience are yet to start a business, and there are many reasons why. Whether you’re still looking for that lightbulb idea, struggling to get funding, are scared of failure, can’t find the time – the list can be endless, but when you really think about it, are any of these obstacles actually insurmountable? Make no mistake, starting and running a business is by no means easy. And, of course, there’s a big difference between daydreaming about being your own boss and actually leaving behind

A few years ago, the Bank of America did a survey which told them that small business owners find their SME owner tasks to be the most stressful thing in their lives. They said that running a small business is three times more stressful than raising children and twice as stressful as maintaining a relationship with their partner. When you consider everything that goes into running a small business, this should come as no surprise. There are just too many factors that can sink your business before you even realize something wrong is happening. It soon becomes quite obvious that you need to do everything in your power to safeguard

The Irish start-up scene is a rapidly growing space. Driven by entrepreneurs and supported by government organisations like Enterprise Ireland & local start-up groups around the country, the start-up community in Ireland is expanding year on year. While start-ups can have the skill, drive and the experience in their particular area to make it work, there is one area that many self-employed business owners, new and old, can find quite daunting – the complicated world of Irish tax returns. While PAYE workers usually have their tax deducted at source from their employer, if you are what is referred to as a ‘chargeable person’, you are responsible for ‘self assessing’ your

More than 75% of businesses believe that digital marketing is either effective or very effective at attracting new customers. If you are planning to start a new business or if you have recently launched your startup website, you need to get serious about marketing because it helps you gain customers and eventually helps generating revenue. The following is a list of some of the best marketing tips for small businesses and startups. Clearly define marketing goals and objectives Define marketing goals and objectives. This is the first step towards a successful marketing campaign. The goals and objectives should be clear, documented, and must be communicated to every single

It is hard to believe that the Startup Awards are now in their 6th year – how time flies when you are having fun! The Startup life can be a hard one so sometimes it is good to look back and take stock of the successes (as opposed to mulling over the inevitable failures). The Startup Awards like this site (Startups.ie) were born out of a passion for supporting and promoting entrepreneurship in Ireland. I launched Startups.ie 12 years ago (again hard to believe!!) when I first left the security of a well paid job to venture out into the unknown and set up my first Startup. Ireland in 2005

If you have recently started your own travel business, you know that you have dived into a market that can be hard to penetrate and acquire customers. From car rental businesses to hotels and restaurants, there are hundreds of thousands of travel businesses. If that doesn’t make you realise how big your market it is, Europe alone accumulated 37,000 million euros in the tour and activity sector in 2015. The good news is that it’s become ever-easier to market to your customers online through social media. There are many ways of reaching your customers through marketing, but social media leaves an imprint on the consumers’ minds like nothing else. Create

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5 Brilliant Branding Tips for e-Commerce Startups in 2018

Why You Need to Get Serious About Email Marketing..

Startup Stories – Introducing Loki & Co. – A new low calorie alcoholic beverage from Irish startup RTM Beverages..

What does Facebook’s News Feed Changes Mean for my Small Business?

Happy New Year! Are you starting a business in 2018?

5 Ways to Safeguard Your Small Business from Failure

5 Essential Tax Return Tips for Every Irish Start-Up

Five Top Tips for Business Startup Marketing

The Startup Awards – Our journey so far…