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Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

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When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell the product for them. Traditional marketing and promotional plans for wholesalers included attractive and expensive point of sale displays to help ensure your product stands out on the shop floor. When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography.   Today’s Retail Marketing is Digital- Facilitate your Retailers Almost all of your retail customers today will have an

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A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

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  By definition, an entrepreneur is a person who is willing to take risks in lieu of a profit. Therefore, acknowledging and embracing risk is a fundamental aspect of starting a new business. There will always be a certain level of uncertainty that you will have to prepare for and deal with when you work on establishing a startup business. Anticipating Failure The temptation is to ignore these risks and move forward with a false sense of security mingled with irrational ambition. Such an approach will lead to inevitable failure. Once you enter the world of business, you put your name in an intense competition that will either get the

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  The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Startupmarketingmentor.com Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not that easy….It

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Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Startupmarketingmentor.com Have you ever read an advert, a brochure, a webpage and felt totally confused, wondering what exactly that person was trying to sell? It’s most likely that the seller is just as confused as you are…Many small business owners launch without having developed a clear marketing strategy, key marketing messages and a communications strategy and action plan. The simple reason being is that they don’t know where or how to start. The result – wrong audience, wrong message, little to no engagement, little awareness, and subsequently no customers and no sales! Every

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    Like most components of a successful business, digital marketing requires some sort of cohesive, holistic strategy and a plan. Your Digital Marketing Strategy is your written plan that details when and how you will use the many available online marketing channels and resources to grow your sales or meet other realistic business objectives. Learn to build a well-prepared digital marketing strategy and plan, so you will have a controlled and manageable execution method of your online marketing initiatives and a path to capitalize on the available online resources. Without a solid digital marketing strategy, you will likely waste time and money chasing trends that never really contribute to your business in

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Here we take a look at what you need to know when employing staff for the first time, the common pitfalls, tax saving tips and Government schemes available. When you set up a company and it is your intention to employ staff, you must first ensure that you are registered for Employers PRSI with the Revenue Commissioners. It is now quick and easy to register online via the Revenue Online Service (ROS). When you take on that first employee it is important to get their P45 from their previous employer and then register them as your employee online. Once you have done this, Revenue will make available to you the

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  Company Name   Hubangel  Company Address   Wexford Whiterock Hill Pembrokestown, Wexford Wexford Ireland www.Hubangel.com Company Email   support@hubangel.com Tell us what your business does and who founded it? Hubangel is an App and a website that gives people savings through special offers from local retailers while at the same time raising money for great causes. Not for profits (hubs) connect to local businesses in a mutually beneficial shopping arrangement. Not for profits provide the audience and the retailer provides promotional offers. Offers are redeemed through the Hubangelapp. You pay as normal. For every sale recorded on the App, the not for profit earns a commission. #ShopSaveGive Hubangel was founded by Declan

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    A Guest Blog from the smart people at : The HR Department (www.Thehrdepartment.ie) Creators of the Egyptian pyramids understood teams, as did every military leader in recorded history, which is why it’s rather astonishing that the concept of teamwork in business is so recent. Anyone who is interested in history will know that the term “teamwork” wasn’t really used in the organisational vernacular until the 1970s. It’s not known why it appeared so late, perhaps the turbulent economy or the shattering of social unity caused researchers to look into why some teams fail and others succeed. It has been said that two large pizzas should be enough to

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