
Let Beyonce Be Your Guide
By any definition, Beyoncé is a superstar entertainer, so it’s hard to believe that she would release an album without any fanfare or advance warning. But that’s exactly what she did when she dropped her fifth solo album, a “visual album” of 14 original songs and 17 music videos. What can you take away from this move? The importance of connecting directly with your fans — and for “fans” you can substitute clients, customers or what you will. “I didn’t want to release my music the way I’ve done it,” the singer said in a statement. “There’s so much that gets between the music, the artist and the fans. I
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