
The Importance of Word-of-Mouth in the Digital World
The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Startupmarketingmentor.com Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not that easy….It
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