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Starting up an online business – small or large – is a big undertaking and your business plan should include some sound marketing strategies which will pull in potential customers. If you are an upcoming start-up who is drafting a business plan or are an existing brand considering potential marketing strategies, I bet you have one thing on your mind: online marketing. This is great; there are many benefits which you can take advantage of by executing a strong online marketing strategy. But, many of your potential customers may not (and probably do not) spend a lot of time on the internet, using their smartphones or scrolling through social media

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017 Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

Happy New Year from us at Startups.ie If you are planning on starting a business in 2018 then we are here to help! Many of our current audience are yet to start a business, and there are many reasons why. Whether you’re still looking for that lightbulb idea, struggling to get funding, are scared of failure, can’t find the time – the list can be endless, but when you really think about it, are any of these obstacles actually insurmountable? Make no mistake, starting and running a business is by no means easy. And, of course, there’s a big difference between daydreaming about being your own boss and actually leaving behind

A few years ago, the Bank of America did a survey which told them that small business owners find their SME owner tasks to be the most stressful thing in their lives. They said that running a small business is three times more stressful than raising children and twice as stressful as maintaining a relationship with their partner. When you consider everything that goes into running a small business, this should come as no surprise. There are just too many factors that can sink your business before you even realize something wrong is happening. It soon becomes quite obvious that you need to do everything in your power to safeguard

The Irish start-up scene is a rapidly growing space. Driven by entrepreneurs and supported by government organisations like Enterprise Ireland & local start-up groups around the country, the start-up community in Ireland is expanding year on year. While start-ups can have the skill, drive and the experience in their particular area to make it work, there is one area that many self-employed business owners, new and old, can find quite daunting – the complicated world of Irish tax returns. While PAYE workers usually have their tax deducted at source from their employer, if you are what is referred to as a ‘chargeable person’, you are responsible for ‘self assessing’ your

More often than not, when I speak with Startups, they often have a full grasp of what their product will be and their hopes for where they can take it over the next few years. They will have a clear direction and focus for the business with tonnes of aspirations, hopes and dreams. What you need is a logo, a colour palette and a style font and all 3 will combine your brand, your logo, your stationery, your business. Name it! One thing that often gets lost in the beginning of a business is the thoughts towards a name or a logo for the business. The most important element

In order to create a well crafted pitch, there are really only two basic principles to remember. Your content and your delivery. Each one determines just how well your audience receives your new idea. Part 1 Your Content: Pitch Decks Online software presentation companies like Prezi, Emaze and Canva have now over 100 million users of pitch deck templates from all corners of the globe. From 2009, as Prezi set out to take on Microsoft’s PowerPoint, the world of pitching and presenting changed drastically. By 2017, investors and audiences now expect that you have a well designed deck that clearly tells them the WHAT, WHY, WHO and HOW of your business.

Many businesses consider switching service providers on a regular basis – be it electricity provider, broadband, stationery provider – it’s natural to ensure that you are getting the best value for money service in the market place. One area where people are traditionally slow to make the move is with their accountant as they feel it can be very time consuming and lead to a lot of headaches. Getting the right accountant for your business is of paramount importance and if you are not satisfied with your current accountant you need to make the move! Below we look at some of the reasons businesses give for not making the move

The past number of years has seen an exponential rise in the numbers of people abandoning traditional employment and going down the road of becoming a self-employed contractor. For many it is a very attractive option which allows them more control over their career and offers opportunities that may not present themselves in the traditional employer/employee scenario. Becoming a self-employed contractor is not without its pitfalls and below we consider the top 5 things that should be considered before making such a decision: 1. Job Security/Job Flexibility As an employee your rights are protected by a raft of employment law swhich ensures that your employer is obliged to comply with.

“A journey of a thousand miles begins with a single step” Lao Tzu What a relevant quotation to use in business. It has never been as easy to make a living from what you are passionate about. But the thought of starting can seem a thousand miles away. Not everyone can make a living from what they enjoy, but they can be definitely try to. It is advisable to use a stepped approach to a starting a new business. Once your bills and other financial commitments are covered each month by your day job you can now explore your passion. Here are some ways you can explore before you commit

Blog Category: Business Planning

Advice Categories.

The Startup Awards

Offline Marketing Practices for Online Businesses….

Startup Stories – Introducing Loki & Co. – A new low calorie alcoholic beverage from Irish startup RTM Beverages..

Happy New Year! Are you starting a business in 2018?

5 Ways to Safeguard Your Small Business from Failure

5 Essential Tax Return Tips for Every Irish Start-Up

Logo Design – What suits my business?

Deck and Deliver The two key ingredients to a successful pitch – Your Decks and Your Delivery

Making the Move – What you need to know about changing your accountant

5 Issues To Consider When Becoming A Contractor..

How to move your business from Zero to One