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Ever wondered why so many actors change their names? Walden Robert Cassotto changed his name to Bobby Darin. Not just actors but businesses do it too. The old name of Google was BackRub while Altria is the new name of Philip Morris. Your name is your identity. It represents you. Similarly, your business is known by its name. Naming a business should be your top priority. This is how you, your employees, customers, and everyone else will identify and differentiate your business. Choosing a business name is not as simple. You must consider a lot of factors before naming your business. Make it count It is not just your products

There is hardly any large-scale business that operates without an accountant. Most of them have a team of professional accountants that help them in making better financing decisions by keeping the cost under control. Startups and new businesses need an accountant too. Yes, you can manage your startup yourself but hiring a professional accountant has benefits beyond your expectations. Over 40% small businesses reported that bookkeeping and taxes are the worst part of owning a business. In another study, 74% of business owners said that they have no clue how ghost assets impact their books while another 49% said they do not know what ghost assets are. If you own

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Planning and strategising are essential to ensuring the success of a startup. Most entrepreneurs make the mistake of believing that planning operations is the easiest part of running a business. If anything, it is the most difficult aspect of being a business owner. The reason for that is because plans without purpose or deliberation are nothing but an absolute waste of time. Business strategies are not supposed to remain confined on paper and presentation slides. They need to be executed within a particular timeframe in order to further the progress of the business. Therefore, when a startup is preparing a digital marketing plan, the first thing that it needs to

A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

By definition, an entrepreneur is a person who is willing to take risks in lieu of a profit. Therefore, acknowledging and embracing risk is a fundamental aspect of starting a new business. There will always be a certain level of uncertainty that you will have to prepare for and deal with when you work on establishing a startup business. Anticipating Failure The temptation is to ignore these risks and move forward with a false sense of security mingled with irrational ambition. Such an approach will lead to inevitable failure. Once you enter the world of business, you put your name in an intense competition that will either get the

In the majority of cases, start-up success or failure is all about knowing the both the how and the why of taking action, and always being clear about which steps to take next. To help this process, here are 10 essential things you need to know about running a successful business. Use it as a checklist to make sure your thinking and your business plan are on the right track, or if you need to get more information, strategic education or clarity for yourself on your overall vision, your market, or your product or service. 1. Offer what people want to buy, not just what you want to sell. Too

Start-up businesses can fail for a large number of reasons. It goes without saying that the fewer mistakes made the less likely failure will occur. People provide many tips on how to start businesses successfully but perhaps it would be easier to actually look at what not to do. By overcoming the below common mistakes you will give yourself every possibility to launch a successful business. 1) Capital: Lack of funds can be a major obstacle in starting your own business. It is hugely important to launch your business with the right amount of money. Starting with too little cash is not advised and can be a big mistake. If

We can wait for that moment of epiphany when the most amazing business idea will suddenly enter our heads, out of the blue. But let’s face it – business ideas don’t grow on trees and sometimes you simply have to go looking for them. So where do you start? Before you start generating ideas, a certain amount of preparatory work is advised: Define the Problem: You may have already established a problem that needs solving but if not, you only have to open your eyes and easy to spot them. Listen to your friends, your colleagues and your customers in your last workplace, read the paper, watch the news –

Blog Category: Business Planning

Advice Categories.

The Startup Awards

How to Choose Your New Business Name

How an Accountant Can Help With Your New Business

Announcing our new partnership with Websimple.ie

Why You Must Measure Customer Lifetime Value

How to Assess the Risks of a New Business

10 Great Tips For Starting A Business

5 Big Mistakes Made By Start-ups

Generating Ideas for New Businesses