We can wait for that moment of epiphany when the most amazing business idea will suddenly enter our heads, out of the blue. But let’s face it – business ideas don’t grow on trees and sometimes you simply have to go looking for them. So where do you start? Before you start generating ideas, a certain amount of preparatory work is advised: Define the Problem: You may have already established a problem that needs solving but if not, you only have to open your eyes and easy to spot them. Listen to your friends, your colleagues and your customers in your last workplace, read the paper, watch the news –