
5 Quick Tips on Pitching To Investors
1. Tell your story quick. When pitching investors you have a captive audience. But they won’t stay captive for long unless you can hook them. And to-date I’ve seen two things that keep investors’ early attention on you versus their Blackberrys: An entertaining story on the problem you’re solving. An entertaining story on the founders and how the company came together. Both of these points are about putting some context and relevancy on the upcoming pitch and discussion. If you make the problem feel real and explain it in an entertaining way it’s going to resonate much more strongly with investors. The same holds true with the history of the
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