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A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Startupmarketingmentor.com Do you know if your customers are talking about your business? More importantly, do you know what they are saying, and where they are sharing their experience of your business? If you don’t, you are in trouble…. Word-of-Mouth Advertising (or Marketing), as defined by Entrepreneur.com is “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service”. It sounds simple doesn’t it? You deliver a good product or service and your customer will tell others how happy they are! Well, no it’s not that easy….It

Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Startupmarketingmentor.com Have you ever read an advert, a brochure, a webpage and felt totally confused, wondering what exactly that person was trying to sell? It’s most likely that the seller is just as confused as you are…Many small business owners launch without having developed a clear marketing strategy, key marketing messages and a communications strategy and action plan. The simple reason being is that they don’t know where or how to start. The result – wrong audience, wrong message, little to no engagement, little awareness, and subsequently no customers and no sales! Every

Like most components of a successful business, digital marketing requires some sort of cohesive, holistic strategy and a plan. Your Digital Marketing Strategy is your written plan that details when and how you will use the many available online marketing channels and resources to grow your sales or meet other realistic business objectives. Learn to build a well-prepared digital marketing strategy and plan, so you will have a controlled and manageable execution method of your online marketing initiatives and a path to capitalize on the available online resources. Without a solid digital marketing strategy, you will likely waste time and money chasing trends that never really contribute to your business in

Website Design Introduction When setting out on any business venture you want to give yourself every chance of success. Whether you are a start up or an established business looking at new opportunities many things will go against you that you can’t control. The key to success is to at least do well the things you can. And that starts with your website. Make no mistake it’s your Website Make no mistake no matter what anyone tells you in 99% of cases your website is still your most important digital tool. I hear some people say Facebook pages are but this is complete rubbish. Your website is your

Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they’re faithful to. And like Woody Allen explained in Annie Hall, “A relationship, I think, is like a shark. It has to constantly move forward or it dies.” The challenge for many brands is how to spark that emotional relationship and then keep it going. How does a brand get that first date and turn it into a long, happy marriage? Here are eight steps to creating a successful brand-consumer relationship online. Determine your type. In today’s social media age,

Back in the old days, when the primary form of networking was face to face, there were simple, universal standards that people used to judge you. Now, in the age of online networking, there is another set of rules, and not being aware of them can close you off from valuable opportunities. For in-person networking, the rules are pretty much common sense. If you smell funky, dress sloppy, have bad breath or are unfriendly, you won’t do very well at a networking event. Fortunately, there is a ton of information, from books to full courses, on how to be a good networker, so there really is no excuse for making

By any definition, Beyoncé is a superstar entertainer, so it’s hard to believe that she would release an album without any fanfare or advance warning. But that’s exactly what she did when she dropped her fifth solo album, a “visual album” of 14 original songs and 17 music videos. What can you take away from this move? The importance of connecting directly with your fans — and for “fans” you can substitute clients, customers or what you will. “I didn’t want to release my music the way I’ve done it,” the singer said in a statement. “There’s so much that gets between the music, the artist and the fans. I

Blog Category: Marketing

Advice Categories.

The Startup Awards

Why You Must Measure Customer Lifetime Value

The Importance of Word-of-Mouth in the Digital World

Are you sure that you are Communicating the Right Message to your Customers?

Learn to build a well-prepared digital marketing strategy and plan

Definitive Guide to getting a great website?

8 Steps to Make Customers Love Your Brand

5 Online Faux Pas That Will Doom Your Networking Potential

Let Beyonce Be Your Guide