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Blog Category: Sales

Made in Ireland.. Loki & Co. is a new range of 4% ABV low calorie, low carb, low sugar & gluten free alcoholic beverages. Website: www.lokidrinks.com Based: Dublin Staff Number: 3 Date started: March 2017   Tell us what your business does? Loki & Co., is a new low calorie alcoholic drink from Irish startup RTM Beverages that is set to shake up the drinks industry as consumers seek out lower calorie alternatives across all categories including alcohol! This innovative drink which is low in sugar, carbohydrates and naturally gluten free, has just launched in Ireland – With Loki & Co. – Low is Key! Consisting of sparkling Irish natural mineral

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Many small businesses rely on Facebook to showcase their offerings and are expected to suffer the most from these changes unless they adopt a new strategy On January 11th, 2018 Facebook CEO, Mark Zuckerberg announced that the company is changing how it will prioritise content that is shown on people’s newsfeeds. In his post, he states that “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other”. This means that in the weeks to come, Facebook’s newsfeed will show less branded and marketing content and more content

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  More than 75% of businesses believe that digital marketing is either effective or very effective at attracting new customers. If you are planning to start a new business or if you have recently launched your startup website, you need to get serious about marketing because it helps you gain customers and eventually helps generating revenue. The following is a list of some of the best marketing tips for small businesses and startups.   Clearly define marketing goals and objectives Define marketing goals and objectives. This is the first step towards a successful marketing campaign. The goals and objectives should be clear, documented, and must be communicated to every single

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If you have recently started your own travel business, you know that you have dived into a market that can be hard to penetrate and acquire customers. From car rental businesses to hotels and restaurants, there are hundreds of thousands of travel businesses. If that doesn’t make you realise how big your market it is, Europe alone accumulated 37,000 million euros in the tour and activity sector in 2015. The good news is that it’s become ever-easier to market to your customers online through social media. There are many ways of reaching your customers through marketing, but social media leaves an imprint on the consumers’ minds like nothing else. Create

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More often than not, when I speak with Startups, they often have a full grasp of what their product will be and their hopes for where they can take it over the next few years. They will have a clear direction and focus for the business with tonnes of aspirations, hopes and dreams. What you need is a logo, a colour palette and a style font and all 3 will combine your brand, your logo, your stationery, your business.   Name it! One thing that often gets lost in the beginning of a business is the thoughts towards a name or a logo for the business. The most important element

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In order to create a well crafted pitch, there are really only two basic principles to remember. Your content and your delivery. Each one determines just how well your audience receives your new idea. Part 1 Your Content: Pitch Decks Online software presentation companies like Prezi, Emaze and Canva have now over 100 million users of pitch deck templates from all corners of the globe. From 2009, as Prezi set out to take on Microsoft’s PowerPoint, the world of pitching and presenting changed drastically. By 2017, investors and audiences now expect that you have a well designed deck that clearly tells them the WHAT, WHY, WHO and HOW of your business.

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According to research, 76% of B2B marketers reported that they plan to produce more content in 2016. This is not done without blogs. 175K new blogs are created every single day and more than 1.6 million blog updates go live every single day. Blogging is on the rise. You should definitely write a company blog for your new business. Do not take my words for it, here are a few reasons why you should start a blog for your business now. Blogs generate traffic Blogs help you generate traffic. Who doesn’t need more traffic? Companies that have a blog receives 55% more traffic than companies that do not blog. Every

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Standing out from the crowd isn’t easy in the retail industry. You must come up with innovative ideas to manage and run your retail business. One of the easiest ways to gain a competitive advantage on your competitors is to get better with daily business operations and master them. If you can optimise, automate, and master everyday business processes, you’ll find yourself doing better than most of your competitors. Retailers struggle managing daily tasks. Master it to gain competitive advantage. If you just started a new retail business, using SAP Business One will help stand out from the crowd and get better with managing your business. This is, however, just

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The good news is that it has never been easier to setup an E Commerce store. I have been selling online for over 7 years and the early days were pretty rough. For a start an E Commerce site circa 2010 was really expensive to develop (i.e I was getting quotes of €10,000 or more) and secondly the payment gateways (i.e Banks!) were really difficult to deal with (Please provide your first born etc.) Thankfully all that has changed and it is now incredibly easy to get selling online and to start taking payments (I can now have a great looking E Commerce site up and running in a matter

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To be honest, while it’s a matter of taste, ultimately from a graphic design perspective, the best business cards are the simplest ones. They should include the relevant contact details without over burdening the business card itself. For instance, if the address is long, is it even necessary to include it if business is mainly conducted elsewhere? The logo should be the “hero” of the card, so that the brand and business is memorable and recognisable. A well-designed logo will represent the business and offer a hint to the personality or identity of the business. Consideration should be given to printing on both sides of the card. This might allow

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