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To be honest, while it’s a matter of taste, ultimately from a graphic design perspective, the best business cards are the simplest ones. They should include the relevant contact details without over burdening the business card itself. For instance, if the address is long, is it even necessary to include it if business is mainly conducted elsewhere? The logo should be the “hero” of the card, so that the brand and business is memorable and recognisable. A well-designed logo will represent the business and offer a hint to the personality or identity of the business. Consideration should be given to printing on both sides of the card. This might allow

The best approach to drive traffic to your landing page instantly is to use ads. An ad campaign will cost you money since it needs testing and tweaking. When you think of running an ad campaign for your business, the ad networks that come to the mind are Google AdWords and Facebook. These are the two leading PPC ad networks. Google AdWords takes 33% global digital ad revenue while Facebook only takes 5%. Both, Facebook and Google AdWords, have over four million advertisers. If you are a startup owner who is planning to run an ad campaign, it is challenging to choose the right ad network. The following guide will

Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

Getting into the habit of a quick SEO audit on your website every week can improve the business from your website and fix problems before they become a difficult issue. The following plan uses Screaming Frog; it costs £149 per year and is worth that many times over. Run Crawl First Start Screaming Frog and enter only your domain name without the http or www. This checks that all 301 redirects are in place to the correct address for your website. Before you start the app click configuration, API access, then Analytics. Follow the instructions on screen to allow the app to pull information from your Google Analytics account. Click

Startups.ie is pleased to announce a new partnership with www.websimple.ie to be our preferred service provider for Web design and hosting. Websimple is a new Irish website design business based in Dublin dedicated to providing high quality websites at super low prices! All Prices upfront and Transparent. They develop & host responsive web sites, ecommerce & mobile app solutions starting at €299, they also offer free advice and articles on their website site. SEO & Digital marketing services also available. You can earn referral fees of up to €39.95 also paid out for successfully proposed customers.

Creating a website just for the sake of it will never help a new business start off its operations on the right foot. Your website needs to serve a specific purpose and the onus is on the entrepreneur and the executives to leave no stone unturned in achieving that purpose. SEO is a means of making your website more visible to your target audience via search engines. The better your SEO is, the more traffic your website will receive and the greater will be the probability of converting visits into sales. Implementing the correct SEO strategies can be a daunting challenge for a new business, especially one that lacks expertise

Planning and strategising are essential to ensuring the success of a startup. Most entrepreneurs make the mistake of believing that planning operations is the easiest part of running a business. If anything, it is the most difficult aspect of being a business owner. The reason for that is because plans without purpose or deliberation are nothing but an absolute waste of time. Business strategies are not supposed to remain confined on paper and presentation slides. They need to be executed within a particular timeframe in order to further the progress of the business. Therefore, when a startup is preparing a digital marketing plan, the first thing that it needs to

Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good enough to keep your new business competitive. Riding on the wave of social media has turned out to be the fastest and smartest way of promoting a new business. A social media platform like Facebook is something that everyone is acquainted with. If your business can make an impact on Facebook, it is undoubtedly going to attract the attention of hundreds or thousands of people that may have never heard about your business if you had stuck to antiquated digital marketing strategies. What New Marketing

When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell the product for them. Traditional marketing and promotional plans for wholesalers included attractive and expensive point of sale displays to help ensure your product stands out on the shop floor. When we put ourselves in the shoes of today’s retailer, what promotional material could we provide them with that would ensure our product is given prominence in store? The answer is simple and affordable. Product Photography. Today’s Retail Marketing is Digital- Facilitate your Retailers Almost all of your retail customers today will have an

A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often pay more attention to the latter because it is a common belief that acquiring new customers is more important than holding on to the ones that are already there. It goes without saying that this assumption is incorrect. What Is Customer Lifetime Value? Customer retention should not be ignored under any circumstances. It is an extremely important part of increasing the customer lifetime value (CLV) of a business. It can be defined as the present value of the future revenue that will be generated by

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Advice Categories.

The Startup Awards

What makes a well-designed business card?

Google AdWords or Facebook Ads: Which is best for a startup?

Using Facebook Tools to Market Your New Business

Announcing our new partnership with Websimple.ie

Small Business SEO Checklist for Your New Website

Product Photography- The Virtual Point of Sale Display

Why You Must Measure Customer Lifetime Value